Here at Evolution Coaching, we strongly advocate the importance of LinkedIn for your job search and career campaign management!

With advanced optimization tools and keywords, we will position your profile to attract the attention of hiring managers, recruiters, and headhunters within your target industry. This is vital to your job search, as they are key players on your path to obtaining a new position. We also enable you to partake in professional networking on a global scope with colleagues, target companies, and industry thought leaders. Also, our optimization service accelerates the application process on the LinkedIn job board. Lastly, we enable positive online reputation management. Our optimization service will help your LinkedIn to appear as a top search result when hiring managers Google your name and perform research on you, your background, and qualifications.

After we have provided the content and tools needed for your LinkedIn profile optimization, what are some of the ways you can then maximize LinkedIn for your job search? Here are some helpful tips and proven strategies:

Make as Many Connections as Possible

Strive to make it a regular practice to connect with people you interact with and conduct business transactions with. It’s important to develop such connections, as the strongest and most promising job leads come from “word-of-mouth” networking. You never know when such connections will prove to be valuable!

Become Involved in LinkedIn Groups and Discussions

Within LinkedIn, you will find the option to join, follow, and participate in a vast variety of industry-related groups and discussions. Try to become as involved as possible, as you want to keep a high profile both inside and outside of your network. Ask questions, reference relevant and informative news articles, and you could even moderate a group that involves job search and/or professionals in your area of subject matter expertise.

Ask For (and Give) Professional Recommendations

Having colleagues, customers, associates, and even former (or current) managers vouch for you is a powerful and business-critical function of your LinkedIn. It will boost your visibility, credibility, and give you a competitive edge in the eyes of hiring managers. According to “Undercover Recruiter,” some employers will not consider applications from individuals with anything less than 10 recommendations on LinkedIn.

Research a Company’s Stats and Trends

When applying and/or interviewing with a new company, always check out their company LinkedIn business page, on which you can find important information including a company description, number of employees, and recent news. This information will be helpful for your cover letter, thank-you letter, and the interview process itself.

Utilize Applications

Capitalize on applications or, in other words, plug-ins to your LinkedIn experience. If you are an avid blogger on job-related topics that demonstrate your authoritative knowledge and professionalism, there is an application allowing you to directly post onto LinkedIn. You can directly post what you are reading via Amazon, and you can utilize Tripit to tell your connections where you are, if you frequently travel for your job.

Continuing Education & Learning Opportunities

LinkedIn has recently launched continuing education opportunities for professional development and succession within your career! Discover hundreds of business topics to boost your credentials to become even more attractive in the eyes of hiring managers! There are online courses on every topic you can imagine! Check out the limitless sources of professional knowledge you can access today:

SlideShare Presentations or Portfolio Display

SlideShare is an extremely popular platform for sharing presentations and information online. It’s a great marketing tool not just for companies but also for individuals searching for new jobs! Here’s a LinkedIn online course that will introduce you to the benefits and tools of SlideShare:

LinkedIn Job Board

The LinkedIn Job Board is the #1 source for job postings!  We recommend the LinkedIn job board over and above other resources for the following reasons:

  1. You can set up your job preferences and directly receive recommendations for jobs that match your expertise, experience, and career campaign objectives.
  2. You can directly send your profile and resume to hiring manager’s emails and/or LinkedIn profile in-boxes.
  3. You can try the “Premium” option for free for one month with valuable features including direct messaging to recruiters, online video courses, and applicant insights to see how you compare to other candidates. Also, there is a feature where you can see who has viewed your profile in the last 90 days and how they found you. You can even become a “featured applicant” and move to the top of recruiters’ application lists.


Overall, LinkedIn offers a wealth of information and myriad of resources to help you succeed not just with your job search, but also with your professional development and goals for upward mobility!

Let Evolution Coaching supercharge your job search with an optimized LinkedIn profile today! Check out our website for pricing: